There’s a sleeper fast-food chain that is suddenly becoming a huge threat to McDonald’s and Burger King
Nearly 60 years of history, 3,500 drive-in locations, and more than 3 million customers a day — why aren’t more people talking about Sonic?
Sonic Drive-In is the fourth-largest burger chain in the US, after McDonald’s, Burger King, and Wendy’s, with $4 billion in sales in 2015.
However, the carhop chain is often left out of the national discussion of the fast-food industry, in part because Sonic isn’t quite like any other chain around.
The most obvious differentiator is that Sonic utilizes a drive-in model.
As opposed to most quick-service chains, which are walk-in and drive-thru, nearly all Sonic locations allow customers to pull up and park at the drive-in (though many also offer sit down and drive-thru options). Then, carhops deliver food directly to the cars, either on foot or roller skates.
View the entire article here in Business Insider.
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