Category: Technology

See how Pinterest is boosting sales for craft retailer Michaels

by Randybaconin Real Estate, TechnologyLeave a Comment on See how Pinterest is boosting sales for craft retailer Michaels

Michaels Companies Inc. reported that it earned $35.7 million in the second quarter.

Irving’s arts and crafts retailer The Michaels Companies (Nasdaq: MIK) is cashing in on the do-it-yourself trend by partnering with a big name in social media.

The company reported Thursday morning net income of $35.7 million for second quarter 2015 after a loss of $48.64 million in Q2 2014. Sales were also up 3.8 percent to $983.27 million.

In an interview with the Dallas Business Journal, CEO Chuck Rubin outlined a few reasons why Michaels’ sales are on the rise, including the company’s partnership with Pinterest. Michaels is one of the first retailers to offer buyable pins, which allows users to click on links and buy supplies directly from the Pinterest website or app.

Read entire article here in Dallas Business Journal.

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For Data Center Leasing, Demand Doesn’t Always Come First

by Randybaconin Real Estate, TechnologyLeave a Comment on For Data Center Leasing, Demand Doesn’t Always Come First

Demand should dictate lease costs, right? Yes, usually. But this maxim isn’t always true for the data center properties that are operating to host the zettabytes of data—that’s trillions of gigabytes—we’re all punching through with social media and synced business operations.

According to a recent CBRE study, a company looking to lease at a data center will spend $12 million more in one major city than another for the same amount of space. That’s because of variables such as new vs. mature markets, the local cost of power, climate issues, environmental risk, taxes and government incentives. For example, a market with a lot of properties, such as Silicon Valley, costs less to lease in than the up-and-coming Omaha, Neb., market, says Pat Lynch, managing director of CBRE’s data center solutions division.

Read entire article on National Real Estate Investor here.